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Geacom GmbH is an innovative translation agency based in Munich, operating in the market for over a decade. The company stands for the highest quality in the translation industry, supported by the use of cutting-edge technologies. This advanced approach enables Geacom to deliver translations not only quickly but also with high quality.

Overview

1Initial Situation

Geacom already had a website, but it was outdated both visually and technically. Despite its once innovative and striking design, it no longer met the modern requirements of a contemporary translation agency. Both the design and the color scheme did not reflect Geacom's advanced and contemporary positioning. Additionally, the website suffered from suboptimal search engine rankings, which affected its visibility and accessibility for potential customers. To strengthen Geacom's online presence, a comprehensive redesign of the company's website was necessary.

2Our Approach

Our approach began with a detailed market analysis, where we examined the websites of leading translation agencies in terms of structure, content alignment, and the use of specific keywords. Based on the insights gained, we developed an entirely new homepage for Geacom. This new design features improved Google rankings, which directly led to an increase in website traffic and customer inquiries. Through this strategic realignment, Geacom was able to significantly strengthen its position in the digital space and successfully present itself as a modern translation agency.

Geacom.de
(1)
INDUSTRY
Translation Services
(2)
region/LAND
Germany
(3)
required services
Web Development, Design Creation, Tech. Support
(4)
products and services
Homepage, Branding, Graphic Design
(5)
Project Status
Completed
(6)
Processing Time
2 Months
(7)
Year
2022
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Visit Website
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Translations with a Touch of Finesse
Translations with a Touch of Finesse
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Challenges and Solutions

1
Needs Analysis and Strategy Development
Determining the specific requirements and goals of Geacom required a thorough analysis and understanding of the complex needs of a modern translation office. To develop a targeted and efficient strategy, we had to consider Geacom's diverse services and target audiences.
Solution
We began with a thorough analysis of the existing website and Geacom's needs. In doing so, we identified the key aspects that needed improvement to strengthen Geacom's online presence. Building on this, we developed a customized strategy that took into account both Geacom's short-term and long-term goals.
2
Modern Design and User Experience
Geacom wanted to be able to maintain and manage their new website themselves. Given that a calculator function is also useful for the website of a translation agency, allowing visitors to directly calculate prices based on specific parameters (source and target language, character count), such a function should be offered on the website.
Solution
The design of the new website was developed with the goal of creating a modern and appealing user experience. We placed great emphasis on a clear and organized layout that reflects Geacom's corporate identity and underscores the company's professionalism. The user guidance was optimized so that visitors can intuitively navigate through the content.
3
Utilization of Cutting-Edge Technologies:
Integrating advanced technologies and ensuring website performance across a variety of devices and platforms posed technical challenges for us. Particularly, adapting the website to different screen sizes and ensuring high loading speeds required specialized expertise.
Solution
In the technical implementation of the website, we relied on advanced web technologies and frameworks. This ensures high performance, security, and scalability of the website. We placed special emphasis on responsiveness to ensure that the website is optimally displayed on all devices – from desktops to smartphones.
4
Search Engine Optimization (SEO)
Optimizing SEO for a multilingual translation agency meant developing a strategy that considers both local and global search queries. This required comprehensive keyword research and content adaptation across different languages to achieve high visibility in search engines.
Solution
A key component of our project was the implementation of a well-thought-out SEO strategy. We optimized the website content with relevant keywords, improved the page structure for more efficient indexing by search engines, and ensured that all technical SEO aspects were addressed. These measures aimed to increase Geacom's visibility in search results.
5
Content Creation and Management
Creating high-quality, multilingual content that is both informative and optimized for search engines was another challenge. Additionally, a user-friendly CMS had to be implemented, allowing the Geacom team to update and manage content themselves.
Solution
High-quality, multilingual content is crucial for a translation agency. We collaborated closely with Geacom to create precise and engaging content that highlights Geacom's services and expertise. Using a user-friendly content management system (CMS), we enabled the Geacom team to manage and update content independently.
6
Ongoing Support and Optimization
The continuous maintenance and optimization of the website required a long-term commitment and the ability to quickly respond to technical changes or new requirements. Ensuring data security and regularly updating content and technologies was an ongoing process.
Solution
After the website launch, we remained Geacom's technical partner to continuously monitor, maintain, and optimize the website. This included regular updates, security checks, and adapting the website to changing market demands.
Services

Design Creation

The client approached us with a clear goal: to establish a visually appealing online presence. The first step was to develop a compelling corporate branding. To meet this goal, we designed a distinctive logo for the website, created a harmonious color and typography scheme, and formulated a detailed branding guide. Based on these elements, we then developed a website that is not only visually appealing but also perfectly reflects the client's brand identity.

Logo

In our creative process for logo development, we designed a unique wordmark logo for the client, composed entirely of custom-designed letters, all of which are the same size. The design of these letters draws inspiration from a computer font, immediately establishing a connection to the world of Artificial Intelligence—a technological field that also plays a role in Geacom's services. The 'G' in the logo was specifically crafted to function both as a favicon for the website and as a recognizable symbol in social media, giving the brand a distinctive and memorable icon.

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Colors and Fonts

For the color and typography scheme of our client's website, we chose a palette of blue and gray tones. These colors exude a technical and professional atmosphere, subtly suggesting consistently high quality. Our primary font choice was Montserrat, a geometric sans-serif typeface known for its excellent readability and a less formal appearance compared to fonts like Arial. To highlight important content and headings, we integrated Verdana as a complementary font. This wide-set typeface adds visual depth to text elements and ensures clear visual differentiation.

Icons

To visually highlight Geacom's various business sectors and service areas, we created a unique series of icons. These two-dimensional symbols are highly impactful and designed to be immediately understandable, emphasizing the company's customer-friendliness and accessibility. With their clear and simple design, these icons make it easier for users to navigate the website and underscore Geacom's commitment to intuitive and user-centered communication.

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Illustrations

To further enrich the Geacom website, we crafted a total of 36 illustrations characterized by a lively, cartoon-like style. These artistic representations create a deliberate contrast to the tech-inspired color schemes and straightforward typography, highlighting the multifaceted personality of Geacom. The playful nature of the illustrations signals that despite Geacom's strong professionalism, the company also has a sense of humor, making the brand more relatable and approachable for the audience.
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In the header section of the website, we've placed whimsical illustrations that depict a wide range of customer types, each characterized by different professions. Among the depicted figures are a representation of former German Chancellor Angela Merkel, a snowman, and even a creature from another world. This diverse cast serves as a vibrant metaphor for Geacom's ability to understand and cater to the needs of every customer, regardless of their background or professional field.

Web Design

Our approach to web design aimed to create an extremely clear layout that ensures published content always takes center stage, without being overshadowed by unnecessary elements. By implementing a 12-column Bootstrap grid system, we ensure a responsive design that provides optimal display on various devices – whether it's a laptop, tablet, or smartphone – and looks appealing on any screen size.

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Services

Web Development

At the heart of our web development strategy was the priority to create a website that is not only technically sophisticated, but also easy to manage. For this reason, we chose to use WordPress, the leading content management system, known for its user-friendliness and flexibility. This decision makes it possible to maintain the website efficiently and to update content effortlessly, which ensures that the online presence is manageable and up-to-date in the long term.




We wanted to ensure that users of our site can independently and easily calculate prices for translation services. To achieve this, we set up a user-friendly interface that allows costs for translations to be determined within seconds. The designated form supports the input of various variables. Users have the option to select both the source and target languages from a wide range of languages and to determine the number of translators to be assigned to each project.
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Services

Technical Support

Our technical support offers a comprehensive service that covers a variety of critical aspects: It ensures the smooth operation of the website, continuously improves page functionality, keeps content up-to-date, performs error diagnostics and problem resolution, and secures data against any threats, including viruses. This holistic support offering is available as an overarching service to ensure optimal performance and security of your online presence.
At Geacom, our technical support primarily includes monitoring server operations, adding new subpages to the Geacom website as needed, and regularly updating the website for multilingual support.
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Review

Geacom.de
1
Feedback from the client
"From the very beginning, the collaboration with the Nolorem team was simply first-class. When it came to redesigning our website, we initially lacked a clear vision of where to start and how to proceed with the relaunch. The team at Nolorem developed a comprehensive plan from A to Z and implemented it step by step in close coordination with us. We were always involved and had the opportunity to contribute to the selection of images, content, and features. As the project progressed, we decided to implement a calculator function on the website. Nolorem took on the challenge without hesitation and began developing the necessary form. Despite the complex requirements that had to be considered, the finished product deeply impressed us. The result is a powerful website that we are proud of every day.
2
Conclusion
Geacom now presents itself with a modern online presence that enjoys high visibility on the internet. The website appropriately represents the company and is rich in features that are of great interest to both potential new customers and existing clients. The WordPress Content Management System allows Geacom to update and manage the website independently. Thanks to the logical structure and the templates we created, new subpages can be added quickly and easily.
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Improvement of the Conversion Rate
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Value of Web Performance
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Increase in Brand Awareness
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