L.TXT — the specialist and strategic partner for language service providers.

Overview

1Starting Point

L.TXT already had a corporate website, but the design was outdated and did not reflect the company's positioning as a modern and dynamic service provider. Additionally, the search engine ranking was poor, with the site appearing far behind competitors in Google search results. A new corporate website with a custom design was needed.

2Our Approach

We scrutinized well-ranked competitor websites, analyzing their structure, content, and keywords. Based on these findings, we developed an entirely new homepage for L.TXT. This new site ranks significantly better on Google than the original, leading to increased traffic and customer inquiries.

ltxt.eu
(1)
INDUSTRY
Translation Services
(2)
Region/COUNTRY
Estonia
(3)
required services
Web Development, Design Creation, Tech. Support
(4)
Products and Services
Homepage, Branding, Graphic Design
(5)
Project Status
Completed
(6)
Processing Time
2 Months
(7)
Year
2023
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We help you reach your target audience.
We help you reach your target audience.
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Challenges and Solutions

1
Design
L.TXT faced the exciting challenge of revolutionizing its online presence with a website that was not only representative and informative but also visually stunning. The first step on this journey was the creation of a detailed specification document. This document served as a guide for unfolding our vision, laying the foundation for developing breathtaking visual solutions that would elevate L.TXT's corporate design to a whole new level.
Solution
Our team assembled a comprehensive graphics package that included a new logo, a selection of images or illustrations, color schemes, and fonts. Following this, we designed a user-friendly User Interface (UI) and a modern User Experience (UX) for the website. These strategic steps led to a strong online presence and offered a clear, visually appealing representation of the company.
2
User-Friendliness
The website must be intuitively navigable so that visitors can quickly and easily access information. This includes logical content structuring, clear menu navigation, and fast loading times.
Solution
Setting up clear, intuitive navigation with a well-visible and appealing menu bar. Use of breadcrumbs to improve orientation on the website.
3
Responsiveness
The website must be equally well-displayed and usable on various devices (desktop, tablet, smartphone) to appeal to a broad audience.
Solution
Utilizing responsive frameworks to ensure the website looks and functions well on all devices. Carrying out regular tests on different devices and screen sizes.
4
Multilingual Support
As a global service provider, L.TXT should offer the option to present the website in multiple languages to attract international customers.
Solution
Utilizing a Content Management System (CMS) with multilingual support, such as WordPress with WPML (WordPress Multilingual Plugin).
5
SEO
Your website should be optimized for search engines to ensure excellent discoverability. This includes meaningful and relevant keywords, metadata, and an SEO-friendly URL structure.
Solution
Structuring content with relevant keywords embedded in headings, meta descriptions, and the body text. Use of SEO plugins or tools to analyze and optimize website content.
6
Security
The website must meet current security standards to ensure the protection of sensitive data. This involves secure data transmission (SSL encryption), regular updates, and backups.
Solution
Implementing an SSL certificate with automatic renewal to encrypt data transmission. Regular updates of the CMS, plugins, and themes to prevent security vulnerabilities. Set up automatic backups to an external storage location.
7
Contact Options
Various contact options such as a contact form, email address, and possibly a chatbot should be provided to facilitate communication with customers.
Solution
Integration of a contact form with anti-spam measures. Provision of a chatbot solution (currently still under development) for immediate customer inquiries.
8
Integration of Social Media Elements
Incorporating social media buttons makes it easier to share content and fosters networking across various platforms.
Solution
Embedding social media buttons that allow content sharing on platforms like Facebook, Twitter, and LinkedIn.
9
Analytics Tools
Integrating web analytics tools to analyze user behavior and adapt and improve the website accordingly.
Solution
Setting up Google tools to capture and analyze website traffic and user behavior. Use of Google Search Console to monitor your presence in Google Search.
10
Accessibility
The website should be designed so that it can be easily used by people with disabilities, for example, by supporting screen readers.
Solution
Compliance with WCAG (Web Content Accessibility Guidelines) through high-contrast color schemes, use of alt texts for images, and implementation of ARIA (Accessible Rich Internet Applications) labels. Checking accessibility using specialized tools and adjustments based on their recommendations.

Design Creation

The customer desired attractive corporate branding for their website. We created a logo, designed colors and typography, and then developed the website.

Logo & Branding

The L.TXT logo was inspired by Japanese minimalism and calligraphy. It was important to include all the letters of L.TXT in the logo without making it look cluttered. The foundation was formed by Japanese Kanji ideograms, which symbolize various concepts.

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Colors

For the L.TXT website, a blue color palette was chosen because blue is associated with trust, stability, and professionalism. The various shades from dark blue to light blue convey a sense of reliability and seriousness, which is of great importance to the company.

Iconography

We developed graphic icons to represent various business sectors and service areas. These two-dimensional icons carry strong symbolic meaning and are easily recognizable, emphasizing L.TXT's customer-centric approach.

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Animation

To give the website a dynamic and modern touch, we animated some elements. The animations on the website add movement and a contemporary look, enhancing the user experience.
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We have developed a very clear and appealing web design that optimally presents the content. The design is fully responsive and perfectly adapts to all devices such as notebooks, tablets, and smartphones, ensuring the website looks great on any display format.

Web Development

Our main focus during the website development was on easy maintenance. Therefore, we chose WordPress, the most popular and user-friendly content management system on the market, for programming.
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Adaptive Design

Our websites are created with a special focus on adaptive development to ensure they function seamlessly on all devices. Whether on a desktop, tablet, or smartphone, the user experience remains consistent and engaging.

Animation

Our website features animated icons that are strategically placed to highlight important information. These dynamic elements help visitors easily grasp relevant content and make the user experience on our site more engaging.

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Technical Support

Our technical support provides comprehensive services, including ensuring uninterrupted website operation, optimizing page functionality, updating provided information, diagnosing and resolving errors, and ensuring data security.
At L.TXT, our technical support ensures smooth server operation, adds new subpages to the website as needed, and adapts the site flexibly to different languages. Additionally, we offer error diagnosis and resolution, as well as data security measures and antivirus protection to ensure the website's safety. Our support service ensures that the L.TXT website always functions optimally and meets our customers' needs.
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Review

ltxt.eu
1
Feedback of the Customers
"Working with the team was extremely professional and efficient. We were involved in the entire process and were able to actively participate in the selection of content, images, and features. The result is a modern and powerful website that we are proud of and that helps us better reach our customers."
2
Conclusion
Thanks to the collaboration, we now have a contemporary and highly visible online presence. The website appropriately represents our company and offers our customers a variety of interesting features. With the user-friendly CMS WordPress, we can maintain the website ourselves, and thanks to the structured design and predefined templates, we can easily create new subpages.
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Improvement of the Conversion Rate
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The Value of Web Performance
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Boosting Brand Awareness

Works

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1
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Creating a website for the translation agency Geacom based in Munich, Germany.
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2
Website of the Jyoshinmon martial arts club
Website development for the martial arts club, one of the biggest martial arts schools in Estonia.
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3
Support Ukraine news portal
Creating a website that provides information on the current situation in Ukraine and offers ways to support and assist Ukraine.
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